Search Engine Optimization and Social Media Marketing in Dubai

There are many different ways of driving traffic to your business website but the two and most popular methods are through search engine marketing and use of social media sites. Both strategies yield more or less the same fruits with which to grow your business, although one requires more work and creativity than the other. The best search engines also entails advertising costs while social media marketing is completely free.  So to balance things out, it is good advice to do your marketing efforts on both search engine and social media.  You may engage heavily in one method and do the other sparingly - depending on which process you feel comfortable with. 

  

 

If you make search engines your primary marketing platform, you will go far quickly if you master the art of keyword management.  Ingenious use of keywords will put you high in search engine rankings in no time to get you maximum results. 

The concept behind search engine marketing is simple enough.  When a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, they are in a "hunt mode." This indicates that the person is looking for information, either of a direct or indirect commercial nature.  Marketers understand that this "hunt mode" means that the searcher may very well be somewhere in the buying cycle, researching a product or service to try and satisfy an immediate or future need. That makes search engine results some of the best sources of targeted traffic, whether that traffic originates from "organic" unpaid search listings or paid advertising listings.

To leverage the power contained within this targeted traffic source, you must take pains to learn the effective use of both paid and organic SEM and what they can expect for each methodology to achieve. Search engine traffic is unique in that it is a non-intrusive method of Internet marketing, meaning it does not intrude on the audience and interrupt their usual activities.  It gets into the radar screen of searchers at the exact moment they are seeking knowledge or a solution for something, such that search engine marketing is also called "just-in-time marketing." 

Search engine marketing is broken down into two segments -- the free (organic) search and the paid (inorganic) search.  Free search engine marketing, or search engine optimization uses on-page and off-page strategies to help search engines better understand the relative importance of a website's pages. Search engine advertising or pay per click (PPC) advertising, on the other hand, involves search engines that require paid ad placements.

As for social media marketing, this refers to the process of gaining website traffic or attention through social media sites.  Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source as opposed to the brand or company itself.  Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service.  Moreover, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

Using social media for marketing can enable small business looking to reach more new customers. Your customers are interacting with brands through social media, therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.


For more information, Please visit Conqueror Information Technologies in Dubai.