Search Engine Optimization and Social Media Marketing in Dubai

There are many different ways of driving traffic to your business website but the two and most popular methods are through search engine marketing and use of social media sites. Both strategies yield more or less the same fruits with which to grow your business, although one requires more work and creativity than the other. The best search engines also entails advertising costs while social media marketing is completely free.  So to balance things out, it is good advice to do your marketing efforts on both search engine and social media.  You may engage heavily in one method and do the other sparingly - depending on which process you feel comfortable with. 

  

 

If you make search engines your primary marketing platform, you will go far quickly if you master the art of keyword management.  Ingenious use of keywords will put you high in search engine rankings in no time to get you maximum results. 

The concept behind search engine marketing is simple enough.  When a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, they are in a "hunt mode." This indicates that the person is looking for information, either of a direct or indirect commercial nature.  Marketers understand that this "hunt mode" means that the searcher may very well be somewhere in the buying cycle, researching a product or service to try and satisfy an immediate or future need. That makes search engine results some of the best sources of targeted traffic, whether that traffic originates from "organic" unpaid search listings or paid advertising listings.

To leverage the power contained within this targeted traffic source, you must take pains to learn the effective use of both paid and organic SEM and what they can expect for each methodology to achieve. Search engine traffic is unique in that it is a non-intrusive method of Internet marketing, meaning it does not intrude on the audience and interrupt their usual activities.  It gets into the radar screen of searchers at the exact moment they are seeking knowledge or a solution for something, such that search engine marketing is also called "just-in-time marketing." 

Search engine marketing is broken down into two segments -- the free (organic) search and the paid (inorganic) search.  Free search engine marketing, or search engine optimization uses on-page and off-page strategies to help search engines better understand the relative importance of a website's pages. Search engine advertising or pay per click (PPC) advertising, on the other hand, involves search engines that require paid ad placements.

As for social media marketing, this refers to the process of gaining website traffic or attention through social media sites.  Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source as opposed to the brand or company itself.  Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service.  Moreover, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

Using social media for marketing can enable small business looking to reach more new customers. Your customers are interacting with brands through social media, therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.


For more information, Please visit Conqueror Information Technologies in Dubai.

Corporate Video and Animation Productions in Dubai

Some of the fastest-growing and esteemed corporate video and animation production specialists work out of Dubai.  For the business and commercial sectors, these companies provide the requirements for corporate promotional videos, training programs, marketing videos, videos specially designed for exhibitions, trade shows, curtain raisers for prestige events, videos optimized for web marketing, branding, etc.

 

On animation, the Dubai-based companies are the leading specialists in 3D animation, 3D visualization, 3D walkthroughs, industrial animation, visual effects and post-production. While these companies are based in Dubai, they provide services throughout the region. And one of them is Conqueror Information Technologies.

The team is generally passionate about keeping in step with emerging trends and technology to come up with high-quality videos that yield measurable results.  In effect, they help clients in the corporate world derive the most benefits from the internet for their branding and marketing growth.

 The Dubai-based company, Conqueror Information Technologies, with no exceptions and cater to the corporate video needs of both local and international clients.  To provide solutions for effective communication, all their productions are rooted in the belief that good storytelling and the right mix of elements are what makes an engaging presentation.  The team first analyze the target audience and design the production requirements accordingly, using the right blend of motion pictures, sound, graphics, animation, music and text.  

Conqueror Information Technologies, engaged in this high-tech industry boast of qualified and experienced 3D designers.

From concept to delivery, these expert artists and professionals in Dubai work closely with their clients across the architecture, mining, oil and gas, advertising and film industries to ensure that all final visual media exceeds the desired outcome.

For corporate clients, they provide a script-to-screen service commencing from the ideas stage, through assessment, research, outline treatment, budget recommendations, planning, pre-production, production and post-production stages concluding with copies for distribution on the desired video formats.  They can also provide any services in between.

The animation studios in Dubai combine technical CGI skill and artistic finesse, creating high quality animations, special effects work for a wide variety of clients.   Their extensive knowledge of 3D and 2Danimation, character development, visual effects and a wide variety of mediums can ensure that your message will truly impact your audience.  If you can dream it, they like to say, they can give it life.

Among only a few of the specializations of the 3D and 2D animation studios in Dubai include character Illustration 2D classic animation, 2D Cartoons, 2D flash animation, 2D animation with 3D background, 2D animation with real-life video, 3D character development and storyboarding.